Monday, March 22, 2010

Facebook cloning plus Nestle: Facebook fanbango

Facebook Cloning

In a report on out of Houston Mayra Moreno reports on Facebook cloning. She introduces us to Edna Canales, who has had her social networking profile cloned twice: once on Myspace and once on Facebook. Apparently both times the cloner harvested pictures of her from the pages of Edna's friends and put up a page claiming to be her. The last time on Facebook, she discovered the clone when she got notices that her friends had friended another Edna Canales.

Both incidents were reported to the police, but you can't do much to someone who's cloned your Facebook page unless you can prove slander or harm done. Ms. Canales was fortunate. Someone, for some unknown reason cloned her page, but apparently only wanted to be her online for a while. It could have been much worse. The could have posted anything, and if people believed it was her, it would have impacted her reputation, her employability, possibly her continued employment. It's important to keep an eye on what's going on with your name online. For most people it will never be a problem. For others, constant vigilance can catch bad things before they blow up. Speaking of blow-ups, next up is

Nestle, the unFanpage

Caroline McCarthy on CNET tells us about Nestle's Facebook Fiasco. It seems that Greenpeace, who has had a longtime fight with Nestle over environmental practices, ie the use of palm oil in Nestle products, encourages supporters to use altered Nestle logos for their Facebook pages. When Greenpeace discovered Nestle's Fanpage on Facebook, they encouraged people to tell Nestle exactly what they thought about using palm oil.

Nestle had created a Fan page. They were not ready for the reaction they got. Apparently in "OMG, how do I control this!" panic mode, the pages manager started deleting posts from the page if they had adulterated Nestle logos. In response to protests, they made the technically correct, but PR nightmare "we are protecting our trademark" statement. That made matters worse, and eventually Nestle apologized and quit deleting posts. Will Nestle see the negative feedback on it's fanpage as an important sign and removes palm oil from its recipes? Only time will tell, but given the current state of the Nestle wall, they may want to consider it.