Online Privacy: Ebay steps up

On the eBay Ink blog Richard Brewer-Hay tells us about the new tweak to AdChoice. Now AdChoice has a nifty new icon, and that icon will appear on ads on ebay and on ebay ads on other sites. Click on the icon and you are presented with opt-out choices. That's pretty nifty, but the really neat thing is that the program is being implemented as an industry standard. Creating privacy policies and privacy customization for one site is a job. Creating something that is recognized as revolutionary and needed that others will use is a herculean task. Ebay has succesfully marked itsself as a security aware privacy guarding online company. That is almost as impressive as the standard and the example they have set.